Gino's Landscape & Lawn
A large local-search website for an Illinois landscaping company: more than 60 pages on a single domain, 42 of them location pages covering every town-and-service combination across Will and Kankakee counties, with 59 indexed for organic search and the rest kept as noindex quote pages for paid ads.
ginoslandscapeandlawn.com
Results
- 15×
- search impressions vs. old site
- 2.4×
- clicks vs. old site
- 59
- pages indexed by Google
Challenge
A local landscaper competing for search across a wide Illinois service area, up against franchises and lead-aggregator sites. The brief was real coverage for every town and service it sells, without a thin or duplicate-feeling site, plus lead capture that fits how the business already quotes work.
Approach
We built more than 60 pages on a single domain, including 42 location pages, one for each of seven towns crossed with six services, each with its own copy, FAQs, breadcrumbs, and unique metadata. The structured data runs deep, with LocalBusiness, Service, FAQ, breadcrumb, article, and how-to schema, plus an internal-linking hub that ties nearby town-and-service pages together. Services, reviews, case studies, and portfolio images are editable through a Sanity CMS, images are pre-optimized to modern formats, and quote requests route into the client's Jobber workflow with attribution tags. A handful of additional quote and landing pages are kept out of the search index on purpose, since they're used to run Google Ads.
Outcome
Before the new site, Gino's barely showed up in search. Over the spring season the old site drew about 4,200 search impressions and 250 clicks, most of them from people already searching for the business by name. The new site changed that. Across the exact same spring window a year later, it earned about 64,000 impressions and 600 clicks, roughly 15 times the search visibility and nearly two and a half times the clicks. It now ranks for high-intent local searches like 'landscapers near me' and 'lawn care near me' across the service area, all 59 of its indexable pages are indexed by Google, it loads fast, and leads land in the quoting tool the business already uses. None of that comes out of a template or a generated build: the location architecture, the redirects, the structured data, and the season matched measurement are the work.